You've heard SEO is dying. This week was the turning point.
OpenAI stated over 1 billion searches happened inside ChatGPT's generative search last week after they launched embedded product recommendations and direct shopping links. Visa, Mastercard, PayPal, and Amazon all launched AI shopping agents (tools that don’t just recommend, but actually buy products on a user’s behalf).
This is pushing us into agentic commerce where the AI makes the decision, not the person.
Generative Engine Optimization (which will replace SEO), however, is not proven methodology yet.
Regardless, that would require us to figure out advertising in LLM/GenSearch environments. And some compaines (like Google) are already experimenting with that through smaller chatbots through its AdSense network.
*Bonus: all the other AI updates you need to know for this week*
-Meta's LlamaCon
-ChatGPT 4o sycophancy
-Tools for Humanity Worldcoin Human Verification Project Launches Orb Mini
-AI companies targeting minors
-Alibaba Group Qwen 3 Model
-DeepSeek AI launches v2 of Prover
-Amazon Nova Premier Model launch
-JetBrains launches Mellum coding LLM
-Anthropic + Apple building vibe coding platform according to Bloomberg
Full Video on Youtube: https://lnkd.in/eS4i6xhD
Full Substack Article: https://lnkd.in/eQkSb7V9
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